Directed by Nabat Shir

Client: Mio (Kraft Heinz)​

          Mimi Meets Mio is a 60-second brand film that kicks off the campaign. It features Laura, a young Gen-Z girl, who convinces her eccentric grandma, Mimi, to try Mio Energy as a way to energize her day. Mimi has always been stuck in her frugal ways, like making her own lemonade at restaurants to save money, and needs to add some pep to her step. Thanks to Mio Energy, she is able to roll with the Gen-Z crowd. But now, can they keep up with Mimi?
          With Mimi as the face of MiO Energy, she is the out-of-the-box spokesperson for Gen Z to take on each day with energy, excitement, and drive. She has made it her mission to share her newfound power with anyone and everyone. Her capacity for creativity has heightened and now she is challenging the world to follow in her footsteps with the help of Mio Energy.